LYNCHBURG, TENNESSEE is a small town that takes its drinking seriously. This tiny burg has a population of 365, just one traffic light, and is home to America's top selling whiskey -- Jack Daniel's. The world reknown Daniels distillery is just a short distance from downtown and is easily missed if you blink twice. However, despite hosting a major manufacturer of liquor, the town of Lynchburg is "dry" of alcohol, meaning you can't purchase that fine Tennessee whiskey locally!
I suppose Lynchburg has fewer DUI arrests and not many tickets for running that traffic light!
A total of eleven million cases of "Black Label No. 7" are sold annually. The unique square shaped bottle was designed to set it apart from its competitors and convey a sense of honesty and integrity, while the "Old No. 7" label pays homage to its first business registration number assigned by the government. That unusual name has stuck over the years as its reputation grew worldwide. After receiving its first gold metal at the 1904 St. Louis World's Fair, the Black Label brew continued to grow in popularity and receive many awards and honors.
Jack Daniel's is made from a corn, rye and malted barley mash. The mix is distilled in copper vats and then filtered through crushed charcoal to mellow its taste and remove impurities. Finally, a two year aging phase in oak barrels completes the process and enriches the color. The result is a great liquor that's superior to Kentucky bourbon -- so I'm told. But as a moderate drinker, I'll leave that debate to the experts.
Miles 3740, Week 44, Weather 76F☀️