CUSTOM LICENSE PLATES can personalize our cars, sending a message as well as identifying our cars. I enjoyed this one, in Italian, on a Toyota Prius parked in our local business district. "Amo vivi" roughly translates to "I live for love." A wonderful sentiment that's soooo true! It's been my experience that Italians are blessed with a special positive attitude that celebrates life to its fullest. Ciao bella!